One of the biggest mistakes editors and creators make is focusing too much on what they find interesting, instead of what connects with the client’s audience. To make content truly perform, you have to understand who you’re speaking to.
Know Your Client’s Core Audience
Every client has a unique audience. For example, let’s say your client runs a fitness podcast. His followers are mostly gym enthusiasts—not content creators. That means your edits and hooks should speak to that crowd.
If your client says, “I tell every gym rat to do these three things before hitting the gym,” that’s a strong hook because it directly addresses his audience’s interests. It’s specific, relevant, and immediately relatable.
Now compare that to: “I started making gym videos and went viral.” This line might resonate with other content creators, but not with gym-goers. It’s a classic mismatch between message and audience.
The Takeaway
The best-performing content doesn’t just look good—it connects. Learn your client’s audience, build your edits around their world, and you’ll see stronger engagement and better results.
Join Editing Skool for weekly sessions where we share insights, techniques, and strategies for the next generation of editors.
